How to Start a Podcast

I think it’s great that you’re interested in starting a podcast! While podcasting can be a lot of work, it’s also an incredible medium and a lot of fun. My goal is to act as your guide for this journey and help you avoid the common mistakes that a lot of new podcasters make.

Q: I’m thinking about starting a podcast. What should I do first?

Before you start spending money on recording gear, let’s talk about your goals, why you want to start a podcast, and what you hope to get out of it.

Why do you want to start a podcast?

There are many valid reasons to start a podcast.

It’s a great way to develop your speaking and communication skills. It’s a great excuse to have in-depth conversations with other people. It’s a great way to expand your personal and professional network.

If you’re podcasting about a subject you’re passionate and have some expertise in, you can become known as an authority in your field and grow an audience of people who want to learn from you, which leads to more opportunities and work.

There are so many benefits to podcasting, including personal development, new skills, new friendships and connections, and so much more. It’s absolutely worth the time and investment.

However, there’s something I’d like to caution you about.

Making money and growing an audience are the two most challenging parts of podcasting, so don’t let them be your only motivation for starting a podcast.

To be clear, there’s nothing wrong with making money or becoming known for having a great show, it’s just a lot harder than most people think. I see too many people get frustrated and quit too early when they don’t see progress right away.

Podcasting is not an easy way to make money or get famous. So if those are the two main reasons you’re thinking about starting a podcast, I have some questions I’d like you to consider and answer before you commit and spend a bunch of time and money.

Questions to Ask Yourself Before You Start Podcasting

1. What goals do I want to achieve, and how will a podcast help me achieve them?

2. How will I know if my show is successful? How do I define success?

3. What’s the timeframe I’m willing to commit to in order to see the results I want?

Don’t skip this step! Consider and write down answers to these questions before you start your podcast.

Success in podcasting relies on defining your goals for podcasting, deciding what value you’re going to create for your listeners, and then showing up consistently to produce and deliver something great. Your goal should be to create someone’s favorite show, a show so good they’ll want to share it with their friends.

Ask yourself, What kind of person am I trying to reach, what are our common interests, and what am I going to give them? What do I want my show to do for them?”

Decide who you’re going to make a podcast for.

You can’t make everyone happy. But deciding who you’re going to make a podcast for will make it easier to convince the right people to listen to your show.

The Essentials of Starting a Podcasting

I’ll be sharing lessons about each of these topics soon, but let’s take a big-picture look at what you’ll need to start a podcast:

  1. A topic or theme for your show (what’s the show about?)
  2. A plan for the structure/format for your first few episodes (intro, main content, outro, other sections)
  3. A show title, a short description of the show, and square cover art
  4. A microphone and recording and editing software so you can record audio and create MP3 files
  5. Podcast hosting (an online hosting service for your audio files and an RSS feed so you can get your show into Apple Podcasts, Spotify, and other podcast apps & directories)
  6. A plan for how you’re going to get the attention of your ideal listeners and convince them to listen to your show

It’s easy to spend hours and hours reading tutorials and listening to other people talk about podcasting, but the best way to get better is to just start doing it yourself.

So let’s get started!

➡️ Choosing a Topic for Your Podcast and Getting Clear On Your Goals

Up next Choosing a Topic for Your Podcast and Getting Clear On Your Goals Before you start podcasting, it’s important to carefully consider your motivation for starting a podcast, what you hope to get out of it, and what
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