Your podcast description isn’t just how you talk about your podcast online or in person, it’s also going to be one of the first things people see when they come across your podcast online or in the iTunes directory.
They’ll probably see the title of your show first or maybe your artwork, and if they’re curious, they’ll read the description. This is your best chance to catch their attention and sell them on your show. It’s your opportunity to convince them to listen.
When a potential audience member comes across your podcast and starts reading your description, they’re wondering, “What’s in it for me?”
The ideal podcast description answers two questions for your potential listener:
Is this show for me?
What am I going to get out of listening to this?
Your show description is your chance to tell a potential listener why they should care about your show and listen to it.
Are you going to teach them what you know? Are you going to introduce them to interesting new people? Are you going to entertain them and make them laugh? What insight or perspective do you have that is unique to you? Why should they listen to you instead of someone else?
Don’t make the description only about you, make it about your listener and what they want. Tell them why they should be excited to listen to your podcast. Tell them what they’re going to get out of it.
Do this: Open up a text editor and answer these two questions.
Who is my podcast for?
What is my show going to do for my listener?
Next, take a look at the descriptions for a few of the top podcasts that are similar to yours. What are their show descriptions like? Use them as inspiration for your show.
In 2017, I published Successful Podcasting, an online course to teach people how to make a great podcast. I’m currently in the process of rewriting and updating it. What you see here is a work-in-progress! More lessons coming soon!
In the meantime, check out my podcast about podcasting. I’ve already written and made podcast episodes about just about everything you’ll need to know to make a great podcast.
If you have any questions about starting a podcast, feel free to send them to aaron at thepodcastdude.com.