Every podcast needs cover artwork. Podcast cover art must be a square image in the JPG or PNG file format that is at least 1400 by 1400 pixels, although 3000 by 3000 pixels is now recommended.
Your podcast cover art is a key part to the success of your podcast. People will judge your podcast by it’s cover.
You only have a fraction of a second to capture someone’s attention with your artwork and title. If your cover art is great, you’ll stand out. If it’s not, you’ll blend in and get ignored.
Before you design your podcast cover, you need to know what your podcast is about, who it’s for, and why you’re doing it. This information will help you or a designer create artwork that will speak to your ideal audience and attract them to your show.
Your cover art should not be visually complicated, and it should look good even at small thumbnail sizes since many people are going to be looking at your podcast cover art on their phone screens.
In addition to looking pretty at multiple sizes, your podcast cover art needs to speak to your target audience, catch their attention, and get them to take a closer look at your show.
If you don’t feel confident in your graphic design skills, hire a professional graphic designer to create it for you.
Do this: Open the Apple Podcasts app and check out the cover art for podcasts similar to yours, as well as shows in the New & Noteworthy section. Make notes about what stands out to you.
In 2017, I published Successful Podcasting, an online course to teach people how to make a great podcast. I’m currently in the process of rewriting and updating it. What you see here is a work-in-progress! More lessons coming soon!
In the meantime, check out my podcast about podcasting. I’ve already written and made podcast episodes about just about everything you’ll need to know to make a great podcast.
If you have any questions about starting a podcast, feel free to send them to aaron at thepodcastdude.com.