Jürgen Strauss from the Innoviz podcast interviews Simplecast Founder/CEO Brad Smith.
In our discussion, Brad talked to me about:
- The importance of standards when measuring anything and the IAB proposed standards for podcast plays.
- What is really important when it comes to podcast metrics and the insights that you can get to drive improvement of your podcast
- Some of the exciting things happening in podcasting, from corporate internal podcasts to dynamic content driven by listener behaviour and much more.
I love this show’s episode notes.